Medical Device Sales - It is More Than Physician Preference
A key to successful top medical device sales company , as in most sales situations are getting the right message to the right person, at the right time. Successfully networking in the medical device sales requires knowing who's who and having relationships characterized by superior access and credibility. To execute, medical device salespeople must be able to answer three questions. Who What are the players' opinions of your company - are they internal champions, adversaries or do they have a neutral position? Let's take a closer look at each... Who will be involved in the buying decision?- As hospitals look to reduce costs, the number of people involved in buying decisions is increasing. One outcome of this trend is a move toward vendor consolidation. So, no longer does physician preference solely carry the day. Increasingly hospitals are expanding the number and types of people involved in buying decisions - from traditional users, like physicians, n...